Keywords Research Tool – The Chef’s Knife of Internet Marketing
Hot on the heels of picking a domain comes the all important job of keyword research.
Job probably isn’t the most accurate term to use. That implies an exchange of money for your time with a productive output. Doing keyword research most certainly does NOT come under that description (caveat: unless you are being paid to do the research for someone else). What it does involve is a lot of research, which may help to generate an income down the road but certainly not from the get-go. Ke
yword research is an investment of your time.
Nope definitely flag the romantic notions, keywords research is where you should spend the majority of your efforts when you begin a niche website. You get this part right everytime and success will be banging down your door sooner rather than later. If you spend a week on it. So be it.
As the title of this post suggests your keywords research tool is an essential item in your business, in a kitchen there are a variety of tools for different jobs, but no matter what kitchen you go into, you can always get by if you have at least a chef’s knife. It is the piece of equipment around which the chef’s toolbox is built.
I had already started my keyword research with the process of picking my niche. What I needed to do was laser-target some keywords that would be my seed keywords from which I would narrow down my main keyword and my domain name.
From there I would need to create a bunch of secondary keywords.
Brainstorming Seed Keywords
I wanted reasonably good monthly searches (around at least 5k), some competition, but not over the top, and a cpc of at least $1.
As for picking a niche there are a bunch of places to look for seed keywords:
- Niche forums
- Niche Websites
- Google Trends
- The library (yes THAT library, use google maps if you can’t remember where your nearest one is)
Once you have a list of your seed keywords it’s time to analyze them. There are a bunch of different tools you can use.
The best, or most competitve keywords research tool in my humble opinion is Market Samurai, although I have just recently got myself a copy of Long Tail Pro which is certainly easier to use and is what I have used for the most part on my new niche site. I will be doing a review in the near future.
I found LTP to be one of the best keyword research tools I’ve had the pleasure of using in my business. Anyway enough of upselling my suppliers.
Suffice to say once I had input my seed keywords I generated a goodly sized list of keywords that I was able to further analyze for competition and searches.
I went with a keyword for my domain that had 4400 monthly searches and a cpc of $1.20. I also set aside some of the other keywords for ranking on individual posts as I build my site.
In order to help my site rank I set about finding a whole lot more longtailed keywords that would have less competition and fewer monthly searches. You need not worry about cpc so much for these, as they are more about helping to rank the site than to be profitable in their own right.
I went looking for keywords that had searches between 100 and 500 monthly
The number of secondary keywords is really a matter of choice. It depends on whether you want 10 extra articles or 1000 articles on your site, and whether you want to rank for more than just one keyword in your post. I like to have a bunch of them in an article as it tends to fit in with a more natural style of writing, rather than trying to fit an entire post around one single keyword phrase.
I have yet to decide how big I will create this site, I will try to get at least 10 to 20 extra articles on board and then see how it is ranking, what the traffic is like. From there if it is tracking ok, I’ll step up my posting to a more frequent schedule with the aim of getting at least 1k posts.
Don’t worry if you spend at least a week on this part. It is that important, you want to get it right.
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