Finding My Niche Website Which Has Passion And Profit
I discovered early on when looking for my niche website (Actually it was for an earlier trial in micro niche websites) that you need to find a niche for you that has the right mix of profitability and personal passion.
There is no golden rule to this, in fact it’s highly subjective. It simply has to work for you.
As Pat Flynn from Smart Passive Income said;
“Picking a Niche is Difficult
Because it’s important.
It’s right up there with choosing where to live, who to date, or what degree to get. Your actions and your entire future start the moment you make a decision – and of course, you want it be the right one.”When I started researching for my new niche website I was fortunate to have had a market or broader niche already in mind. It was an area that I had already had dealings with in another way offline. Basically another niche within the market. So I already knew there was an audience.
But she’s a big market, with plenty of competition, what I had to do was discover my angle, and find my way in.
Discover an interesting evergreen niche.
My basic criteria for a niche website is that the market is an evergreen one. That means it’s been around for ages and will still likely be around for a long, long time to come.
The trick then is to find a spot in that market where I can cultivate my own patch.
Create or find an angle that solves a pressing need or helps positively impact someones life. I also need to have more than a passing interest in the niche.
I’ve tried, oh how I’ve tried, to create sites for in-demand products or information that people desired. But because I wasn’t that into the topic, I had no burning desire of my own to put out the content. When it came time to write up posts or articles or research my info, I could be found cleaning the house. It trick did keep my wife happy, but was ultimately lousy for building a business.
Upshot, I need to be engaged and have more than a passing interest in the niche or I’m just wasting my time. I know I’m not alone in this either, as the net is littered with abandoned websites whose owners lost interest in providing fresh content.
I should note, as a copywriter I have absolutely no issue with researching and writing about topics for which I have no affinity. I do it for my clients all the time.
But doing it for myself week in, week out, yeah I’ve gotta be committed to the cause.
The Chicken or the Egg – Researching my niche website
Now a lot of people will tell you to first find a product and then find your niche to fit that product. You want to base your niche choice on a simple principle; that there should be actual demand for your product or service, you want to offer something that people actually need, something that will enhance their lives and make them feel better, look better, yadda, yadda.
There is absolutely nothing wrong with this idea. It IS a good solid way to do things. In fact by using this method, you have a product to promote first off, and you find peope who want to get a product just like what you are offering.
So you can ask:
- What problem does it solve?
- Who needs this problem solved?
- How will my product help solve their problem?
- Where will I find these people so I can solve their problem?
- And why would they want me to solve it and not someone else?
However, for my niche I was looking in a market already, I searched for a niche within that market that I would have more than an interest in, and because the market was evergreen I knew the niche I chose would have problems I could offer solutions to and there would be products to promote.
Kind of reverse engineering if you like.
Some key websites for research.
When you are researching new niche websites, a lot of people will tell you to go to some basic places, Clickbank, Amazon and Commission Junction.
Nothing wrong with that. I go there for research all the time. Again they are more useful when looking for products.
Other sites include Dummies.com, Ezine Articles, Google Trends, Wikipedia – especially for their hobbies list, eBay.
I could go on all day.
Now, I’m going to share my personal favourite. I almost didn’t to be honest. But in the spirit of transparency I figure I had best share.
My favourite is DMOZ.org. Simply because it offers a great range of categories to choose from and drill down into.
I can and do spend hours in here. After all research is probably the most important task you’ll do for your niche website. It takes time, and if you’ve heard of the Pareto Theory, that is the 80/20 rule then you’ll understand the value of doing thorough research.
I don’t however use it as an excuse for procrastinating about getting started (well mostly I don’t).
Choosing the right niche for me is and always will be the all important first step. I want to create a useful website, one in which visitors will hopefully come back to again and again. And with a bit of luck will even tell other people about it.
A good rule of thumb is to ask “Would people want to come to my website even if the were no search engines”.
Oh, and it should be at least entertaining, ideally useful.
Next up I’ll get into the keyword research I did on the site. Leave me a comment and let me know if this was useful or even mildly interesting. And tweet, like and share away to all and sundry.
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